Urge was born under the Australian sun.

Established in 2001, the team have been crafting great shoes for a while now. Then we took a break and 2026 sees a relaunch of the brand under new management. Starting with womens first, our goal is to launch mens by the end of the year. Follow the journey on our socials as we take you behind the scenes of how this range is created.

We continue to work closely with our makers to ensure the product stacks up to our quality standards. Whether you're walking the laneways of Melbourne, stepped off the sands in Malibu, or roaming the side streets of Lisbon, we've got you covered.

Supported by locals who don't need loud logos or seasonal hype to feel confident in their own skin. There's a freedom in wearing something that speaks softly, yet walks boldly.

That's Urge. A nod to the 90's, a wink to the streets, and a respect for quality you can feel in every step.

Choose Urge for those days that don't start with a plan but end with a story.